Putting your home on the MLS early gives your agent the opportunity to collect feedback about the condition of your house and the asking price. One of the main benefits of listing your home as coming soon is that it allows you to test the market and see how buyers respond. Here are some benefits and drawbacks to help you decide if this is the best marketing approach for your property. Pros and Cons of Listing Your Home as Coming SoonĬoming soon real estate listings aren’t right for everyone. So if you want to get top dollar for your home, this may not be the best option for you. This may result in the home getting less exposure, which could cause it to sell for a lower price. Instead of doing big marketing blasts, agents typically show pocket listings to their network of brokers and buyers to preserve the seller’s privacy. For example, celebrities usually use pocket listings to prevent the media and general public from finding out that their home is for sale. This is often done to protect the seller’s privacy. Unlike coming soon listings, pocket listings aren’t put on the MLS. Pocket ListingsĬoming soon listings are often confused with pocket listings, but they serve very different purposes. So if you want your home to be marketed this way, make sure your agent has access to this feature. Only Zillow Premier Agents and brokerages that have an agreement with Zillow can create coming soon listings on the platform. If there are any delays in getting the home ready for sale, the coming soon status can be extended for 30 days before Zillow removes the listing. Zillow’s coming soon feature, for instance, allows agents to pre-market homes that haven’t been listed on the MLS yet.Īgents can post the home up to 30 days before it’s scheduled to come on the market. Some home buying websites also have their own version of coming soon listings. Some multiple listing services don’t allow you to show your home or even schedule tours until it’s officially on the market, so keep that in mind. So depending on where you live, you may not be able to market your home this way.Įven if you can list your home as coming soon, buyers may not be able to tour it. This gives sellers time to prepare the home for sale while still allowing real estate agents and their clients to preview the house.īut in certain states like Indiana, listing a home on the MLS early violates licensing laws and could get your real estate agent in trouble. The listing usually shows the date when the home will change status from coming soon to active to drum up interest.Īgents are usually allowed to pre-market homes on the MLS up to a month before they’re actually on the market. Realtors mark those homes as coming soon to let other agents know they’re not available yet, but will be soon. But some regional databases actually allow agents to list properties that haven’t hit the market yet to create buzz. Many people think that you can only put homes that are currently for sale up on the MLS. In 2019, 90% of sellers chose to have their home put on their local MLS, making it the number one place to list a home. The listing broker’s offer of compensation is made only to participants of the MLS where the listing is filed.The MLS is a network of over 500 regional databases that real estate agents use to research properties for sale in their area. Property information displayed is deemed reliable but is not guaranteed.Ĭopyright 2023 Bright MLS, Inc. Some properties which appear for sale on the website may no longer be available because they are for instance, under contract, sold or are no longer being offered for sale. The property information being provided on or through the website is for the personal, non-commercial use of consumers and such information may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Listing information is from various brokers who participate in the Bright MLS IDX program and not all listings may be visible on the site. The data relating to real estate for sale on this website appears in part through the BRIGHT Internet Data Exchange program, a voluntary cooperative exchange of property listing data between licensed real estate brokerage firms, and is provided by BRIGHT through a licensing agreement.
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